¡Sigue Creciendo!- How to Grow Your Community


Make them feel special. Whether it’s through a giveaway, a special promo, being part of a beta team; as a business going out the of the way to create a unique experience to make the community member feel special is another way of acknowledging them and showing them through action that they are important to the development of your community.

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Already know what your money goal is? Great! Time to start using SUMA’s goal-saving calculator. First, enter the amount of savings you have now and the estimated interest rate your savings will accrue. To map out the rest of your savings journey, write a name for your goal, the dollar amount you are saving up to, the final date you want to save by, and you are all set. The Goooal! Tracker will do the rest of the work for you and tell you how much money you need to save a month!

Please complete fields above to continue

The short term goal must cost less then the mid term goal



This is the amount you need to save monthly to reach your goal.

Pro tip: Growing a community is crucial to your business strategy. Start by understanding your community’s needs and build product around that. -Mary Hernandez Chief Operating Officer

As you’re cultivating community, it is also important to consider how a s a business owner more exposure can acquired. If you want to be featured in magazine, news outlets, podcasts, blogs, etc. you should approach having a strategy and a good story. 

The follow are few steps you can take to create your strategy: 

  1. Do your research: Spend some time researching different outlets and writers to whom pitching to a good story would be a good idea. Identifying multiple outlets will allow you to place into perspective the variety of people who share your story. Not everyone will reply, however keeping in mind that the brand aligns with your story is a solid first step.
  2. Personalize your pitch: Take the time to curate the pitch you send to each publication. A good pitch will make the difference between someone wanting to take interest in your story and choosing to follow up on the story. Publications will notice if you recycle a pitch. 
  3. Be conscious of timing: Avoid reaching out to publication during holidays, days off, when sensitive events are happening. 
  4. Get to the point: People don’t have too much time to read through a long pitch. That is why it is important to take advantage to create something that is meaningful. Start with using direct subject lines. 
  5. Be careful with the press release: When it comes to a press release do not send it with your immediate outreach email with an attachment because it is more likely to end up in spam. 

Follow the steps knowing that you are not alone in the journey. SUMA’s goal tracker is the perfect amigo in this journey helping to set those goals to accomplish quite clear. If you haven’t already, check it out HERE!





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