Building Wealth Juntos March 2025 | Daisy

Trends In 2025 To Help You Beat The Cash Crunch

Let’s talk about the trends that aren’t just about looking good, but about surviving and thriving when the economy feels like it’s playing with our hopes and wallets.

In a time where eggs are basically a luxury, we rely on the chisme of what everyone is up to in order to survive. Pero, what exactly are the trends that are pouring money into us?

The Real Tea: Consumption in Uncertain Times

It’s not really a secret, but el Tío Sam isn’t showing us signs of economic prosperity lately. In fact, the CBS price-tracker, published to check on real-time pricing changes of everyday household expenses from food, rent, utilities and more, is giving us the receipts. Just from today March 31st, eggs had a 279% increase!

So when we have stores, landlords, and companies switching up prices on us (worse than that ex who switched up on you), then of course it’s bound to make our purchasing decisions THAT more important. After diving into what our friends on the internet are doing about it, I found some really interesting similarities in the trends that are coming up. Everyone is hopping into a train of saving, minimally consuming, and ways to improve their relationship with spending this 2025.

This is what I found.

Trend #1: Recession Core

Gone are the days of maximalist everything. In 2025, simplicity isn’t just a style – it’s a financial strategy. Even celebrities are showing up to red carpets with minimal accessories. Why? Because every. dollar. counts.

What is Recession Core?

Recession Core is all about minimalist fashion, focusing on quality over quantity. Think neutral tones, versatile pieces, and timeless silhouettes. The trend gained traction as people began embracing mindful spending in response to rising inflation and economic uncertainty. In fact, one controversial switch up people are chismoseando over is Pretty Little Thing.

Pretty Little Thing was known in the fast fashion industry as a brand who supplied us with club dresses and vibrant “cool girl” pieces. However, in 2025 they came out with an entire rebrand of neutral colors, simple silhouettes, clean looks, and just a more muted vibe. This entire switch up of style can be an example of a company who is listening to the societal changes caused by an economic recession, and takes action to ensure profitability.

How This Trend Helps Your Pockets

By having more of these neutral and muted pieces in your closet, it removes the burden of choice and matching. Now, with more versatility in every piece, you can worry less about shopping for new prendas every time you step out of the house.
With the encouragement of a functional and practical wardrobe, recession core reduces impulse buying and encourages thoughtful purchases. If it only serves one purpose, it’s not good enough!

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Trend #2: Low Buy/No Buy Culture – Your Wallet’s New Bestie

Social media isn’t just for selfies anymore – it’s a movement of conscious consumption. Creators are celebrating using up every last drop of product, sharing “empties” instead of hauls. This is a movement so different from what we saw prior to COVID. The opulence of having a wall FULL of stanley cups, $500 Shein hauls, or a drawer filled with thousands of dollars of Sephora products is not welcomed by the low buy/ no buy community. So, what is?

What Low Buy/ No Buy Is About

The Low Buy/No Buy culture encourages consumers to purchase less or nothing at all for a set period of time. Could be a few months or a full year. It’s a financial cleanse that helps break the cycle of overconsumption. This movement became popular as people noticed the strain on their wallets and the planet.

How it works is you take inventory of past expenses. Then, you organize your list of priorities on what you think is actually important to keep in your budget and what is just pure tilichero. You must take a hard look at your past transactions, your budget, savings, and overall finances to ask yourself “how can I keep MORE of the money that is leaving every month?”. If you don’t need it, you don’t buy it. If you already have it, you use it. If you can get it for free, you take it -we mean like repurposing your mom’s furniture not theft… DUH!

Financial awareness is a task that can be done very easily by connecting your accounts to the SUMA App! By connecting your checking, savings, credit cards, and even retirements, you can find the patterns of where your money likes to hang. If you need a reminder to eat at home, our AI Money Coach gives you that good regañada, how mom’s did it. If you haven’t done this step yet, you may be missing out on great savings.

The Trend In The Wild

TikTokers documenting their no-buy year challenges, goals and confessing what they spent way too much money on in 2024.
People on Instagram sharing screenshots of more “no spend days” in their calendar. We have a special resource in our SUMA App to show you these “no spend days”!

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Trend #3: Underconsumption Core – Making Every Purchase Count

Imagine your penny-pinching dad’s approach to shopping: intentional, only the necessaries and, with strategy. That’s the 2025 underconsumption core’s philosophy. Purchasing less, and making conscious choices to do things without having to swipe your card.

What is Underconsumption Core?

Underconsumption Core is a response to years of overindulgence. It promotes appreciating what you have, using products to their fullest extent, and resisting the temptation to keep buying unnecessarily. This trend has gained momentum as a counter-response to consumerism on social media.

Examples

Challenges where users count how many variations of the same product they own (e.g., five shampoos) and commit to not buying more until everything runs out.
Creative cooking challenges using only stored pantry items, reducing food waste and unnecessary spending.
Instagram posts celebrating “empties” — fully used-up products.

How It Helps Your Pockets

Lowers spending by reducing unnecessary purchases.
Reduces product waste, making the most of what you already own.
Encourages resourcefulness and financial mindfulness.

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Trend #4: Natural Beauty – No Lash, No Problem

Expensive beauty standards? Nah! Natural looks are back in, and they’re saving us serious dinero on beauty services. This trend is still gaining traction online, but when I noticed the full beat makeup tutorials and no lashes… things started to make sense.

Women are reprioritizing where they spend their income and redefining what beauty means for them. As highlighted by Fierce’s article on the pink tariff’s , the ladies are getting hit hard with increased prices on these goods. It’s not really a fair trade is it?

What’s In It For You?

This trend embraces minimalist beauty routines, favoring skin-first care and simple makeup. The popularity of no lashes, press-on nails, at-home beauty routines, and embracing your natural curls are all incredibly positive ways to encourage saving your money. Better yet, by doing it in community, it actually feels really empowering to ditch the services that were keeping us in a vicious cycle of feeling “ugly”.

How It Helps Your Pockets

Cuts down on beauty spending with fewer products.
Reduces the need for costly beauty treatments like lash extensions or acrylic nails.
Supports long-term investments to your beauty instead of temporary fixes. Items like your health and wellness, care for your natural hair, skin and nails, and your internal beauty.

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